A long-standing, deep-seated, emotional bias that makes us unwilling to fairly examine the evidence and reasoning in behalf of a person or thing. We are not born with prejudices, they are acquired by indoctrination, conditioning or prior experiences of a singularly pleasant or unpleasant character. Thus, prejudices have a history – they have a beginning. This technique is not about appeals to prejudice which come from outside you, rather, this technique refers to how your own prejudice victimizes you, unaided by outside support. Prejudice differs from Hasty Generalization in that although Hasty Generalization often represents a spontaneous emotional reaction, Prejudice is always a matter of much longer standing. The feeling that operates is deep, not superficial, and is often completely hidden from the person in its grip.