The conclusion is not necessitated by the premise(s). Strictly speaking, all techniques so far covered where the conclusion is invalid are Non Sequiturs. There is, therefore, no one form for a Non Sequitur. In the example cited to the right, no more reason is given to buy Lorden's than to buy Healtest or anyone of a hundred other brands of milk. Since the Non Sequitur label can be applied to so many other techniques, the label will be reserved here for only those invalidities that cannot be classified under some other heading. They are, at least, Non Sequiturs.