The technique of emphasis occurs only when another speaker or
writer is quoted and one or more words emphasized so as to imply what
would not otherwise be implied and thus put into the mouth of the source,
meaning(s) he may not have wished to convey. Oral emphasis is usually
secured by means of pitch, tone, or volume of voice. Written emphasis is
secured by a variety of devices, such as italicizing and underlining.
Italics mine (or its equivalent) is the accepted way for a writer to
indicate that he is giving a stress to certain words that the original
author had perhaps no thought of stressing.
When 'We should not speak ill of our friends' is quoted, the
original meaning changes if any of the following underlined words is
emphasized: 'We should not speak ill of our friends.' Emphasizing 'we'
suggests that we should not, true, but others may.