An attempt is made to induce you to buy or believe by stating or suggesting that such action will secure or maintain prestige for you. Status and Appeal to Prestige, though related techniques, nevertheless represent quite different errors. In the former case it is suggested that if Jones, a person possessing or allegedly possessing status, buys or believes, so should you. There is no implication that your buying or believing will confer on you equivalent status. The Appeal to Prestige suggests that you should buy or believe because by so doing you will acquire or improve status.