APPEAL TO PREJUDICE

Section: Exploitation

Explanation
Example
Definition of Appeal to Prejudice:
The one who makes the appeal to prejudice attempts to persuade you to act or feel in a certain way by associating his person, product or proposal with a certain one or more of your prejudices, positive or negative - a prejudice being a prejudgement wrapped in emotion and having a history. Not only does he rekindle your prejudice, he also arouses in you warm feelings toward the one (himself) who apparently shares your prejudice. And so it becomes much easier to make you believe or buy whatever he has to offer.

A young man, wishing to make a good impression on his girl friend's father, learns that he is a rabid Democrat. So one evening, while waiting for the daughter to finish dressing, he engages the 'old man' in conversation, and the young man turns the conversation to the point where he can rip the Republicans to pieces. The father later informs the girl that the young man has 'good stuff in him and should go a long way.'

See more Examples of Appeal to Prejudice In Game: Playsm

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