An effort is made to persuade us to buy or believe by appealing
to our concern for our own individual welfare, i.e., if we do as we are
asked, we will secure certain beneficial consequences, while if we refuse
to do as asked, the consequences will be harmful.
Slip inserted in workers' pay envelopes: 'If the Republicans
do not win this election, this factory will be forced to close its doors
and you will be without a job.'
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