Instead of attacking your proposition, your opponent directs
his argument against you as a person. Although a person's past record
is something one should take into consideration, it should not be one's
sole basis for judging an argument. The Ad Hominem attack often takes
the form of discounting a proposition by attributing prejudice or bias
to its supporters. But what motivates us to believe as we do, say what
we say, is one thing. The truth or falsity, validity or invalidity, of
what we say is another. It is possible to be prejudiced but right.
Another form of Ad Hominem is charging your opponent with the
inconsistency of not living up to what he advocates.
Smith 'This town needs more efficient and vigorous police
protection. Some on the police force should be retired and some should
be fired.'
Jones: 'Absolutely not. And who are you to talk about improving our police
protection? As I recall, thirty years ago you did time for forgery.'